In 2025, intensified market competition has driven B2B marketers to explore and uncover more specialized customer needs.
 Whether it’s the evolution of technology, the complexity of client retention, or the uncertainty of the macroeconomic environment, B2B professionals have been—either proactively or passively—adapting to these changes throughout the year. It has undoubtedly been a year full of challenges and tests. As customer demands have “amplified hundreds of times,” it has become clear that many niche markets remain untapped. Marketing actions are often misaligned, client relationships are fragmented, team productivity needs improvement, and what once seemed like a seamless marketing tech stack now appears disconnected. In 2026, CC will take a closer look at key B2B marketing events over the past year, uncover hidden market gaps, and build a more prioritized and targeted go-to-market strategy.

Start in 2011, we organize high-end offline B2B marketer events on annual basis, attracting 400+ Marketing Opinion Leaders speakers and 1,000+ Marketers to participate. Epic event - World B2B Marketing Chief Congress is hosted in every January to showcase key trends and best practices of b2b marketing, communication, branding and PR. It is a threes day event. There are over 8,000 b2b markers subscribed to the event update and it keeps growing.